May 14, 2019

Push aside opioids and OTC analgesic pills, the (Salonpas®) patches are coming!  Hisamitsu America is proud to announce that May 18, 2019 is “Salonpas® Day” which signals a day free from pain from the world leader in medicinal pain patches.   This year, employees from Hisamitsu America will distribute thousands of Salonpas® Pain Relieving Patches and Salonpas® Lidocaine Pain Relieving Gel-Patches at the Greenway Open Market in the Wharf District Parks, as well as key landmarks around Harvard Square.  

“Just as Paul Revere warned Bostonians that the ‘British are coming,’ Salonpas is alerting everyone that our patches are coming,” says John Incledon, President, Hisamitsu America, the marketers of Salonpas®, the world’s number one pain patch brand. “Under the banner of Salonpathy®, our mission is to improve the quality of life through patch. We are excited to be delivering pain relief to the hard-working people of Boston.”

Oral pain relievers, mainly opioids, and NSAIDs are leading causes of serious adverse events (SAE’s); hospitalization for CV & GI risk and death. The Center for Disease Control (CDC) reports that since 2000, over 200,000 people in the USA have died from overdose of prescription opioids. In 2016, the CDC issued guidance to physicians managing chronic pain without opioids, that topical analgesics can be an alternative first line therapy. 

“Topical first should be the mantra of doctors,” said Dr. Bob Arnot, internal medicine who is the author of twelve books on nutrition and health and previously Chief Medical Correspondent for NBC and CBS News. “As orally administered nonsteroidal anti-inflammatory drugs can cause adverse effects, physicians should consider recommending topical therapies first to reduce systemic exposure and minimize the patient’s risk.” 

Salonpas Day will be supported by full page advertising in the Boston Globe and the Boston Herald on May 18, 2019. Salonpas Day falls on May 18th (05/18) each year because “Koriwoi Yasu,” which translates to “relieve stiffness” in Japanese, also contains references to the numbers 5, 1, and 8.