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Product brand managers worldwide huddle with their communications and public relations advisors to figure out how to get celebrities to try and be seen with their products.  As reported by Wikipedia, “celebrity branding is a type of branding, or advertising, in which a celebrity becomes a brand ambassador and uses his or her status in society to promote a product, service or […]

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The Institute of Medicine of the National Academics reports that about 100 million Americans experience long-lasting pain which is costing the nation at least $635 billion a year in medical bills, sick days and lost productivity.  More Americans are turning to over-the-counter (“OTC”) patches, creams, gels, foams and sprays to safely relieve pain as the […]

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