Hisamitsu America is proud to announce that May 18, 2020 is “Salonpas® Day” which signals a day free from pain from the world leader in medicinal pain patches. While this day has been traditionally celebrated by passing out free samples to the public, this year as the ‘new normal’ dramatically shifted, the company has donated over 43,000 Salonpas Pain Relief Patch LARGE patches to be distributed to “NYC Healthcare Heroes,” a city-wide philanthropic program to support the heroic efforts of the more than 100,000 New York City healthcare professionals on the front lines combatting the COVID-19 pandemic, founded by the Debra and Leon Black Family and Aramark, the world’s largest U.S.-based provider of food, facilities and uniforms.
The program – launched in partnership with the Mayor’s Fund to Advance New York City, Robin Hood, New York City’s largest poverty fighting organization, and the American Red Cross – is providing shelf-stable food, household cleaning and personal care products, as well as over-the-counter medicine, to staff at hospitals across the five boroughs through June, alleviating the burden of having to shop for themselves and their families.
“We are honored to be the ‘NYC Healthcare Heroes’ program and to help ease the pain of our city’s medical heroes who serve so bravely on the front lines,” said John Incledon, President, Hisamitsu America, the marketers of Salonpas®, the world’s number one pain patch brand.
Salonpas Day will be supported by full page advertising in The New York Times and The New York Daily News on May 18, 2020. Salonpas Day falls on May 18th (05/18) each year because “Koriwoi Yasu,” which translates to “relieve stiffness” in Japanese, also contains references to the numbers 5, 1, and 8.
About Hisamitsu America:
Hisamitsu America is the US division of Hisamitsu Pharmaceutical Co., Inc., founded in 1847, which has specialized in transdermal drug delivery system technology since the introduction of its Salonpas line of patches in 1934. The Salonpas® product line, which gained early acceptance in Asia and now sells in over 50 countries, has pioneered the development of transdermal patches to relieve everyday aches and pains. Since 2010, Salonpas has become one of the fastest growing OTC brands in the USA. It holds the distinction of being the first topical NSAID ever approved OTC by the FDA to treat moderate pain. For more information, https://us.hisamitsu/
About Debra and Leon
Debra and Leon Black support numerous medical and other institutions in New York City and throughout the United States. Debra sits on the Board of Overseers at Weill Cornell Medicine, The Metropolitan Museum of Art, and Rockefeller University, and she has spearheaded gifts for Melanoma and Obsessive-Compulsive Disorder (“OCD”) research. Leon is Co-Founder, Chairman, and CEO of Apollo Global Management. He also is the chairman of the Museum of Modern Art (“MoMA”) and serves as a trustee of Mount Sinai Hospital, where his family launched The Black Family Stem Cell Institute in 2005.
Aramark (NYSE: ARMK) proudly serves the world’s leading educational institutions, Fortune 500 companies, world champion sports teams, prominent healthcare providers, iconic destinations and cultural attractions, and numerous municipalities in 19 countries around the world. Aramark is recognized as a Best Place to Work by the Human Rights Campaign (LGBTQ+), DiversityInc, Black Enterprise and the Disability Equality Index. Learn more at www.aramark.com or connect on Facebook and Twitter.
About the Mayor’s Fund
to Advance New York City
The Mayor’s Fund to Advance New York City is a 501(c)(3) not-for-profit organization, which supports public programs in areas including youth development, financial empowerment, health, environment, and the arts. The Mayor’s Fund invests private donations in innovation and emerging needs, while evaluating the effectiveness of the programs and feasibility of future funding. Working closely with the Center for Economic Opportunity, the Mayor’s Fund has supported CEO pilots including Opportunity NYC and the Financial Empowerment Center initiative.
About Robin Hood
Founded in 1988, Robin Hood finds, fuels, and creates the most impactful and scalable solutions lifting families out of poverty in New York City, with models that can work across the country. Robin Hood invests nearly $120 million annually to provide legal services, housing, meals, workforce development training, education programs, and more to families in poverty in New York City. Robin Hood tracks every program with rigorous metrics, and since Robin Hood’s Board of Directors covers all overhead, 100 percent of every donation goes directly to the poverty fight. Learn more at www.robinhood.org; and follow Robin Hood on Facebook, Twitter, Instagram.
About the American Red
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCross.